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JOFA NEWS: The Power of CPA Influence
Insight for marketers to the CPA profession.
from AICPA Custom Media Solutions.

In these competitive times, reaching key decision-makers is more important than ever. And, getting the attention of the people who influence the buyer’s decision is essential.

That’s why there’s no better audience to target than the readers of the Journal of Accountancy — more than a half a million top-level CPAs and accounting professionals with strong influence in today’s business world. To find out just how strong, the Journal of Accountancy asked more than 300 small-business owners how they perceive and utilize CPAs.

The study, CPAs: Powerful Influencers, conducted by Applied Research Consulting, revealed 97 percent of small-business owners rely on the expertise of CPAs and most of them use the same CPA for their personal taxes.

Yet, more than tax experts, the study exposed CPAs as the most-trusted professional. Top decision-makers at their firms, CPAs are the good judges of value and respected opinion leaders with a strong effect on their clients’ buying decisions.

“Everyone already knows — *or* thinks they know — how important CPAs are to the decision-making process,” said Associate Publisher Karin DeMarco. “But now we know exactly how really true that is. This research is essential for any marketer interested in the CPA channel.”

The compelling study further revealed:

• Forty percent of small-business owners spoke with their CPA about payroll and HR issues in the last year, while 64 percent plan to in the future
  
• More than one-third (34%) of small-business owners sought advice from their CPA about retirement planning in the last year, while 68 percent plan to in the future
  
• More than one-third (36%) of small-business owners received CPA counsel on investments in the last year, while almost twice as many (64%) plan to in the future

Get more insight now!

Download CPAs: Powerful Influencers now!

Advertise on journalofaccountancy.com
The Online Authority for CPAs!

Cost-effective digital-advertising solutions are available to marketers seeking to increase their visibility online, drive traffic to their Web sites and be a preferred online vendor!

Journalofaccountancy.com reaches more CPAs online than any other accounting site:

• More than 180,000 page visits per month (12% higher than other accounting Web sites).
  
• More than 444,000 page views per month (32% higher than other accounting Web site).
  
• Visitors spend 41 percent more time on journalofaccountancy.com, than other accounting Web sites.

Advertise Today! To advertise in the Journal of Accountancy *or* on journalofaccountancy.com, call your national account manager, call 1-800-873-1677 *or* e-mail aicpamedia@aicpa.org.