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the Wheel During the Recession
How to target 500K readers.
from AICPA Custom Media Solutions
More and more people are working and reading at
their desktops. If you want to get the word out on your new product
or service, short whitepapers are the way to go.
magazine recently interviewed Lorie Loe, president of Eccolo Media.
Loe seconded that emotion. “Whitepapers really do have a lot
of influence. They are definitely the best investment you can make
in terms of your collateral budget,” she said. “That
assumes you stick to the good guidelines for creating whitepapers:
not too long; an objective discussion; delivered in a digital format
to make them easily shared and looked at,” she added.
So now you have the method. Are you looking for
the perfect vehicle?
Reach over 500,000
readers in the financial and accounting industries through AICPA’s
Insider™ e-newsletters. “No matter how you slice
it, we have a newsletter in all the top categories,” said
Sukanya Mitra, managing editor of the Insider™ E-Newsletter
Group. “We have a weekly newsletter covering all the major
facets of the industry, plus we have separate monthly newsletters
covering corporate finance, tax, wealth management, career and more,”