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Reinventing the Wheel During the Recession
How to target 500K readers.
from AICPA Custom Media Solutions

More and more people are working and reading at their desktops. If you want to get the word out on your new product or service, short whitepapers are the way to go.

BtoB magazine recently interviewed Lorie Loe, president of Eccolo Media. Loe seconded that emotion. “Whitepapers really do have a lot of influence. They are definitely the best investment you can make in terms of your collateral budget,” she said. “That assumes you stick to the good guidelines for creating whitepapers: not too long; an objective discussion; delivered in a digital format to make them easily shared and looked at,” she added.

So now you have the method. Are you looking for the perfect vehicle?

Reach over 500,000 readers in the financial and accounting industries through AICPA’s Insider™ e-newsletters. “No matter how you slice it, we have a newsletter in all the top categories,” said Sukanya Mitra, managing editor of the Insider™ E-Newsletter Group. “We have a weekly newsletter covering all the major facets of the industry, plus we have separate monthly newsletters covering corporate finance, tax, wealth management, career and more,”