|
|
WEBCAST
NEWS: Audit Alert, XBRL Ring in the Holidays AICPA Webcasts are ideal, cost-effective lead generating vehicles for reaching a highly targeted audience in real-time. Through Webcast sponsorships, you will be able to spread your message live to interested audiences who have pre-registered specifically for the event. There is also a residual effect as archived Webcasts are re-visited by attendees as well as new inquisitive viewers. As an AICPA Webcast sponsor, you’ll receive approximately two million pre-event marketing impressions. Your logo will be highlighted on-screen throughout the two-hour Webcast, as well as during viewer polls and the sponsor’s exclusive five-minute product presentation. What are the benefits of being an AICPA sponsor? “Many Webcasts are converted to self-study programs after the live event and the sponsor’s branding continues in the archived version. Often, these archived versions of the program are sold for a year or more after the live event so the sponsor’s branding lives on,” said John Hudson, CPA and AICPA Webcast moderator. “The sponsor’s branding is included on the jacket of the CD plus, if the sponsor had a video that was shown during the program, that video is retained in the archive,” he added. And what if you wanted to sponsor an Infocast? “Sponsors may select the topic when it is an AICPA Infocast,” said Hudson. “These are programs that are offered free to the participants but with no CPE awarded. Programs offered as Infocasts are, by their nature, a little more commercial than regular Webcasts where the participant pays to attend.” Want to know the differences between a Webcast and a Webinar. “Webcasts are full-motion video with CPE awarded at a $79 fee to each participant. Infocasts are either full-motion video or audio-only that don’t include CPE and are given free to the participants,” explained Hudson. “Webinars are much smaller, more focused programs that typically target a specific AICPA member section. Each participant is charged a fee and they generally get CPE credit,” he noted. For more information, contact John Hudson for details on creating specialized Webcast topics for CPAs and financial executives.
|
