Center >> Webcasts
NEWS: Audit Alert, XBRL Ring in the Holidays
Sponsorships still available. Contact your rep today!
from AICPA Custom Media Solutions
AICPA Webcasts are ideal, cost-effective lead generating
vehicles for reaching a highly targeted audience in real-time. Through
Webcast sponsorships, you will be able to spread your message live
to interested audiences who have pre-registered specifically for
the event. There is also a residual effect as archived Webcasts
are re-visited by attendees as well as new inquisitive viewers.
As an AICPA Webcast sponsor, you’ll receive
approximately two million pre-event marketing impressions. Your
logo will be highlighted on-screen throughout the two-hour Webcast,
as well as during viewer polls and the sponsor’s exclusive
five-minute product presentation.
What are the benefits of being an AICPA sponsor?
Webcasts are converted to self-study programs after the live event
and the sponsor’s branding continues in the archived version.
Often, these archived versions of the program are sold for a year
or more after the live event so the sponsor’s branding lives
on,” said John Hudson, CPA and AICPA Webcast moderator. “The
sponsor’s branding is included on the jacket of the CD plus,
if the sponsor had a video that was shown during the program, that
video is retained in the archive,” he added.
And what if you wanted to sponsor an Infocast? “Sponsors
may select the topic when it is an AICPA Infocast,” said Hudson.
“These are programs that are offered free to the participants
but with no CPE awarded. Programs offered as Infocasts are, by their
nature, a little more commercial than regular Webcasts where the
participant pays to attend.”
Want to know
the differences between a Webcast and a Webinar. “Webcasts
are full-motion video with CPE awarded at a $79 fee to each participant.
Infocasts are either full-motion video or audio-only that don’t
include CPE and are given free to the participants,” explained
Hudson. “Webinars are much smaller, more focused programs
that typically target a specific AICPA member section. Each participant
is charged a fee and they generally get CPE credit,” he noted.
For more information,
contact John Hudson
for details on creating specialized Webcast topics for CPAs and