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JofA News: Financial Services Special Supplement
Coming in January
Don’t be left out in the cold, call your sales representative today!
from AICPA Custom Media Solutions.

JournalofAccountancy.com — Become a Preferred Online Vendor!
The Journal of Accountancy’s Web site, JournalofAccountancy.com, currently the online authority for millions of affluent CPAs nationwide, will be launching a new design and set of feature enhancements in October 2008.

Get Listed in the Vendor Directory
List by November 2008 and Get 2 months Free!

Vendor Directory listings include:

• Your company logo (linked to your Web site);
• A description of your company, products or services (under 100 words);
• Listings in up to three categories (such as Banking/e-Solutions, Insurance, etc.)
• Cost effective rates starting at $2,500 for 12 mos.
• Get listed by November 1st and get 2 months free (14 mos.)

Integrate JournalofAccountancy.com into your next advertising campaign! Cost-efficient Web banner rates and sponsorships are now available.

JofA’s Web site offers cost-effective advertising solutions to marketers seeking to increase their product or service’s online visibility and drive traffic to their Web site!

Call your Account Manager or 1-800-873-1677 for more details.

Financial Services Special Supplement

Back by popular demand, AICPA’s flagship magazine, the Journal of Accountancy, will be publishing its fourth annual Financial Services special advertising supplement in the January 2009 issue. We are bringing you chock-full of information on CPA opportunities in financial advisory services. According to new research from Bay Street Group LLC, more than half (53%) percent of survey respondents are offering — or soon plan to offer tax/estate/trust planning services. The survey also revealed that more than a quarter (80%) expect CPAs to be much more or somewhat more involved in personal financial planning services (see related story in this issue). Make sure your brand is at the top of their minds.

Special supplements include space for a top exec from each sponsor to participate in the Executive Roundtable discussions on financial services. It’s no secret that more CPAs than ever have moved into the lucrative, but highly competitive arena of financial advisory services. Why not position yourself as a valued solution-provider for them?

“We will be providing a forum for discussion in our Executive Round Table for all participating advertisers,” said Karin DeMarco, Associate Publisher. “In the next few days, you will receive more information. Please review the topics and contact your sales executive,” she added.
Our 500,000+ regular readers will be thinking hard about these and other issues (see below) when they see your advertisement.

• Estate Planning
• Life Settlements
• Wealth Management
• 1031 Exchanges and Other Real Estate Strategies
• Strategic Alliances with Financial Service Providers
• Reinsurance
• Tax Planning
• Outlook for Equities
• College Savings
• Retirement Planning
• Custom Build Your Mortgage

All Sponsors Receive

• Premium advertising position in a complementary editorial environment
• Executive Roundtable presence — includes a headshot and quotes from a top exec at your organization
• PDF file of the published special supplement for use on your Web site
• 250 color reprints of the published special supplement

To advertise: Contact your JofA Account Executive or Karin DeMarco.