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Spending on Web Videos to Reach $33 Billion by 2012
Experts predict spending to grow nearly 60 percent
in 2008 alone.
from AICPA Custom Media Solutions
If you think
you’ve been seeing a lot more videos on the Web these days,
it’s not your imagination. Experts say 43 percent of the U.S
population now watches online video — and you guessed it,
the advertising community is clamoring for ways to reach Web video
Close to 130
million Americans will watch online videos this year and ad spending
on online videos will reach $505 million this year. That’s
a 56 percent increase over last year, according eMarketer,
a widely followed New York-based market research firm. By 2012,
online video ad spending will reach $3.4 billion, up 78.9 percent
over 2011 spending.
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as video becomes the great growth area for Internet advertising,
there’s a major disconnect between the amount of time people
spend with short-form video and the ad dollars that accompany such
video content,” said eMarketer senior analyst David Hallerman
in a news release last week. “However, as media companies
change their business model, putting more and more professionally
created video content online, the audience — and related ad
dollars — will increase dramatically.”
Insider prediction: As with most emerging media, the immutable
laws of marketing physics will kick and it’s only a matter
of time before the ad dollars follow the eyeballs .