Center >> Webcasts
NEWS: Webinars, Infocasts Get Their Second Wind
Webcasts score high in 2008 with top B2B decision-makers,
new survey reveals.
from AICPA Custom Media Solutions
According to BtoB Magazine's 2008 Marketing
Priorities and Plans survey, four in five (79.1%) marketers
are planning to boost their online budgets next year. The good news
is that Webcasting has gone up from 8.8 percent in 2007 to a whopping
39.1 percent of total marketing dollars spent online in 2008. And
sponsorship (of which Webcasting is one channel) has gone up from
5.5 percent of total marketing-spend in 2007 to 29.6 percent in
What Webcast Sponsorship Means to You?
Branding, branding, branding … did I say branding?
For every AICPA Webcast you sponsor, you’ll receive approximately
two million pre-event marketing impressions. Your logo will be highlighted
on-screen throughout the two-hour Webcast, as well as during viewer
polls and the sponsor’s exclusive five-minute product presentation.
In addition, you’ll be able to spread your
message live to interested prospects who have pre-registered specifically
for the event. There is also a residual effect as archived Webcasts
are re-visited by attendees as well as new inquisitive viewers.
“SAP is pleased to be associated with and
sponsor the AICPA-produced Webcasts,” said Steve Ernst, Director,
CPA Advisor Programs for SAP Americas. “They have consistently
included solid and timely content that is of interest to CPAs in
public practice and in the private sector,” he added.
If you have a topic suggestion for an upcoming Webcast
and are interested in developing custom topics, contact John
Hudson or Hank