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E-NEWS: ‘Eyeball Time’ Data Now Available for E-Newsletter Sponsors
All AICPA e-newsletters can provide browsing time on sponsored editorials.
from AICPA Custom Media Solutions.

AICPA e-newsletter advertisers who participate in our Premium Package or Executive Package programs can now get “average time spent” data on their sponsored editorials. In addition to impressions, clicks and estimated view-through response numbers that are included with weekly click-through reports sent to AICPA advertising clients, we can now provide you with the average time an AICPA member spent with your sponsored editorial online as well as the number of page views it received on the full article display page. Data is provided via CoreMetrics, a leading third-party provider of Web page analytics.

Since early November when the program was launched, sponsored editorials in the AICPA
e-newsletters are generally receiving 80 percent to 90 percent of the “mind share” that our regular bylined columns are, noted Hank Berkowitz, General Manager and Group Publisher of the AICPA Insider e-newsletter group.

New AICPA readership data confirms that CPAs are increasingly doing their reading online. Year-end circulation figures show that the average readership of all six ad-supported AICPA Insider™
e-newsletters grew over the six-month period ended December 31st by an average margin of more than half a dozen percent.

“We’re continually refining our audience development techniques to match reader interests, preferences and information consumption patterns to maximize the user-experience of our time-pressed readers,” said Berkowitz.

Contact your account executive or click here for more information.