Center >> E-Newsletters
Newsletter Group Adds Niche Titles, New Advertiser Services
Corporate taxation, accounting technology and vendor
news releases to the forefront.
from AICPA Custom Media Solutions
burgeoning CPA Insider™ electronic newsletter group
will grow to eight publications by mid-year 2007 with the introduction
of new titles focusing on corporate taxation and CPA technology
solutions. The group will also launch an online news release portal
to house company news, press releases and product announcements
from vendors to the accounting profession.
vendors and suppliers to our profession are demanding highly measurable,
customized solutions for reaching key segments of the CPA audience,”
said Hank Berkowitz, General Manager and Group Publisher of the
AICPA’s Insider™ electronic media group. “For
many, their top marketing priorities are to boost customer acquisition,
lead generation and thought leadership. We hear you loud and clear
and we’re delivering it in the Insider’s quick-read,
content-driven format that our members have come to know and trust
sponsorship opportunities in the new monthly CPA Corporate Taxation
Insider and the quarterly Tech Conference Update, contact your account
executive or National Advertising Director, Tom
product releases and company announcements to CPA Insider News Release
Editor, Nicole Cordani.
in a world of specialization. Doctors, lawyers and CPAs focus their
careers in a variety of niche areas that enable their role as a
valuable resource to clients,” said Tom
Greve, National Advertising Sales Director for the AICPA. “The
AICPA Media team recognizes the need for targeted marketing support
for our clients interested in reaching CPAs. The growth of our e-Newsletter
platform is driven on this premise,” he added.
don’t only reach these carved out audience sectors via banner
ads and sponsored text links. “For some of our sponsors, we
have created special sections (see examples below) that carry their
logo prominently on the top half of our e-newsletters,” said
Sukanya Mitra, Managing Editor of AICPA’s E-Newsletter group.
Each section header provides an eye-catching focal point for our
readers and spotlights two valuable articles, such as white papers
written by their own experts, that the sponsor provides.
sponsor, you provide your logo and a section name, which is prominently
displayed on the header. The white papers you provide can either
be linked out to your Web site, or we can host it for no additional
cost to you,” she added.
Since our e-newsletters are available on our archive
page long after they are deployed, your white papers along with
your special section headers remain in place and enjoy a long shelf
life and continue to bring in new readers to your site.
For more information on how you can start your own
sponsored special section, contact Hank
Berkowitz at 201-938-3538.