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Research Center >> E-Newsletters E-NEWS:
Newsletter Group Adds Niche Titles, New Advertiser Services The Institute’s burgeoning CPA Insider™ electronic newsletter group will grow to eight publications by mid-year 2007 with the introduction of new titles focusing on corporate taxation and CPA technology solutions. The group will also launch an online news release portal to house company news, press releases and product announcements from vendors to the accounting profession. “The leading vendors and suppliers to our profession are demanding highly measurable, customized solutions for reaching key segments of the CPA audience,” said Hank Berkowitz, General Manager and Group Publisher of the AICPA’s Insider™ electronic media group. “For many, their top marketing priorities are to boost customer acquisition, lead generation and thought leadership. We hear you loud and clear and we’re delivering it in the Insider’s quick-read, content-driven format that our members have come to know and trust since 2001.” *** For sponsorship opportunities in the new monthly CPA Corporate Taxation Insider and the quarterly Tech Conference Update, contact your account executive or National Advertising Director, Tom Greve today. *** Send product releases and company announcements to CPA Insider News Release Editor, Nicole Cordani. “We live in a world of specialization. Doctors, lawyers and CPAs focus their careers in a variety of niche areas that enable their role as a valuable resource to clients,” said Tom Greve, National Advertising Sales Director for the AICPA. “The AICPA Media team recognizes the need for targeted marketing support for our clients interested in reaching CPAs. The growth of our e-Newsletter platform is driven on this premise,” he added. Our sponsors don’t only reach these carved out audience sectors via banner ads and sponsored text links. “For some of our sponsors, we have created special sections (see examples below) that carry their logo prominently on the top half of our e-newsletters,” said Sukanya Mitra, Managing Editor of AICPA’s E-Newsletter group. Each section header provides an eye-catching focal point for our readers and spotlights two valuable articles, such as white papers written by their own experts, that the sponsor provides. “As a sponsor, you provide your logo and a section name, which is prominently displayed on the header. The white papers you provide can either be linked out to your Web site, or we can host it for no additional cost to you,” she added.
Since our e-newsletters are available on our archive page long after they are deployed, your white papers along with your special section headers remain in place and enjoy a long shelf life and continue to bring in new readers to your site. For more information on how you can start your own sponsored special section, contact Hank Berkowitz at 201-938-3538. |
