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JofA
NEWS: Special Ad Supplement Focuses on Corporate Ethics Readers chimed in, we listened. The new look of AICPA’s flagship publication, the Journal of Accountancy has brought us great feedback. “Our editorial templates have been modified for easier reading and several new columns address news, people and trends in the accounting profession,” reveals Associate Publisher & National Sales Director, Tom Greve. Advertising your message in the Journal of Accountancy enables recognition of the brand supporting your sales team as they make the necessary calls to your prospects. Special Report: Corporate Ethics This special advertising supplement, scheduled for both the July 2007 issue of Journal of Accountancy and the June 18 issue of Business Week, will promote the value of installing a strong corporate ethics program. The working title is: “How Responsible Business Practices Can Increase the Bottom Line: Invest in Ethics, Pay Less for Compliance.” We have an important endorsement from The American College for Financial Services. “The American College provides continuing education and accreditation for financial industry executives. They are very well-known and have one of the top centers for ethics study in the US,” said Jonathan Miegs, AICPA Corporate Ethics Advertising Manager. “We are very pleased to announce that articles for this special report will be written by Dr. Tara Radin, a director of the Center for Ethics and a professor at Wharton,” he quipped. BusinessWeek is the largest (900,000 subscribers, 4.7 million total readers) and most authoritative business magazine. The Corporate Ethics focus report will run in both BusinessWeek and the Journal of Accountancy, with a link from the Corporate Finance Insider and the CPA Insider — reaching 5.4 million total readers. E-Newsletters Business-to-business marketers are allocating even more of their marketing budgets each year to digital media — roughly 15 percent according to most estimates. Why? Because it provides real-time results and a unique opportunity to educate our readers on the value benefits of your products and services. “With the April issue of Corporate Finance Insider, BNA will begin a special section titled ‘Authoritative Insights in Financial Accounting’,” said Greve. “This will be in addition to the special sections we already have from Jobsinthemoney, Microsoft and SAP in our other e-newsletters,” he added. View links to recent issues of our most popular E-Newsletters. Each AICPA National Account Manager has many years of media experience specifically in the accounting channel. They know the market. They know our audience. They are more than willing to act as your consultant as you strive to drive your business forward. Let us help you succeed. For more information on the corporate ethics focus report, contact Jonathan Miegs, AICPA Corporate Ethics Advertising Manager, at 845-868-3005. For all other advertising, contact Tom Greve. |
