Center >> E-Newsletters
AICPA Newsletters Post 40 Percent Ad Gain
Reach more than 200,000 CPAs weekly. Typical reader
dedicate over 60 minutes ‘mindshare’ per month.
from AICPA Custom Media Solutions
On the strength
of sizeable sponsorships from the IRS, Thomson Corporation, Microsoft,
SAP, Intuit, Surgent McCoy, Advanced Settlements and JobsintheMoney.com,
the AICPA’s stable of weekly, bi-weekly and monthly Insider™
e-newsletters reported a 40 percent increase in advertising revenue
of 2005, and reach over 200,000 readers each week. The latest CPA
Insider™ subscriber study showed that on average, readers
read 3.1 out of every four issue, spending nearly 20 minutes per
week per issue — that’s over one hour per month.
start to make advertising commitments commensurate with readers’
time commitment to the online medium, the trend is likely to continue.
In 2007, U.S.
marketers will increase their spending on online display advertising
by 13.4 percent over 2006 levels — much more than the 2.6
percent ad spend growth forecast for all media, reports TNS
Media Intelligence. More than three in four (75.6%) of B2B marketing
executives say they plan to increase their online budgets next year,
according to BtoB Magazine's 2007 Marketing Priorities
and Plans Survey of 569 B2B marketing executives. The survey
also found that customer acquisition is the primary marketing goal
for 2007 (62.3 percent of survey respondents), followed by brand
awareness (19.5 percent) and customer retention (11.0 percent).
marketing is much more of a large player,” noted Tom
Greve, National Advertising Sales Director for the AICPA at
a recent podcast
the Institute hosted in association with DoubleClick and Bay
Street Group Research. “You know, we’re seeing 25
to 35 percent growth in digital every year, and it enables us to
be more targeted in our clients’ marketing,” he added.
you look at the trending over the past few years, it is certainly
trending more toward digital marketing,” says Greve.
pleased to announce that Jobsinthemoney has teamed up with AICPA’s
Corporate Finance Insider e-newsletter and will be featuring
a special section geared towards job seekers titled CAREER
FOCUS sponsored by JobsintheMoney.com, a Dice company.
In addition, Robert Half International continues to provide their
special section in AICPA’s Career Insider newsletter.