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AICPA
Webcast News: Fall Brews Up Litigation Challenges, SEC Updates Still pondering the $64 million question, “What will I get out of sponsoring AICPA’s Webcasts?” How about if one of AICPA’s on-going sponsors lets you in on his secret: “The SAP-sponsored AICPA Webcast in May 2006, Corporate Fraud From the Fraudster's Perspective, was not only topical and timely given today's headlines, it was compelling because it was a live interview of two people who had committed significant fraud,” says SAP’s Steve Ernst. “It was personally intense and you don't expect to see that in a CPE session.” AICPA’s Webcasts typically reach upwards of 1,000 actively practicing CPAs at top companies and firms in an exclusive, 120-minute uninterrupted dialog with the key influencers you need to reach. “Between now and the end of the year we have an extremely busy Webcast schedule. In late October we have our year-end tax and financial planning wrap-up, says long-time AICPA Webcast moderator, John Hudson, CPA. This helps prepare CPAs for the upcoming tax and financial planning season. In addition, we have our time-tested series of year-end accounting and auditing updates. This year marks the fifth season for this very popular series and it’s sure to be a big hit again this year,” he notes. Through Webcast sponsorships, you can spread your message live to interested audiences who have pre-registered specifically for the event. There is also a residual effect as archived Webcasts are re-visited frequently by attendees as well as new inquisitive viewers. As an AICPA Webcast sponsor, you’ll receive approximately two million pre-event marketing impressions. Your logo will be highlighted on-screen throughout the two-hour Webcast, as well as during viewer polls and the sponsor’s exclusive five-minute product presentation. If you have a topic suggestion for an upcoming Webcast and are interested in developing custom topics, contact John Hudson. Upcoming
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