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NEWS: Journal Zeroes in on Upcoming SOHO Focus Report
December issue to focus on small office/home office.
The move to
virtual office space is gaining ground every year according to a
recent Bay Street Consulting survey. Nearly 60 percent of the responding
CPAs said they were already spending at least 10 hours per week
working in a small office/home office environment. Our upcoming
SoHo Focus Report for the December issue of the Journal
of Accountancy will cover many areas pertinent to this growing
portion of our membership. If this select group of professionals
is part of your prospect audience, your company should participate
in this branding and awareness opportunity.
AICPA’s flagship publication, Journal
of Accountancy, is readying one other niche advertising supplement
just for you. In January we will be bringing you chock-full of information
on CPA opportunities in financial advisory services.
Many of our
new advertisers have been asking about the Harvey Ad-Q studies that
we provide as a value-added benefit to our Journal advertisers.
These are report cards on how well your ad campaign is working in
the Journal of Accountancy. “We track how frequently
your ad is read and how well it is remembered by our readers, says
Tom Greve, AICPA National
Sales Director. “We also track the buying influence of our
readers and what they have done after seeing your creative messaging,”
he added. All advertisers can access this data and request collective
results over the term of their schedule. If you wish to have some
of this data for your firm or company, please contact your National
Greve or your Journal of Accountancy account executive
for more information.