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JofA NEWS: Journal Zeroes in on Upcoming SOHO Focus Report
December issue to focus on small office/home office.

The move to virtual office space is gaining ground every year according to a recent Bay Street Consulting survey. Nearly 60 percent of the responding CPAs said they were already spending at least 10 hours per week working in a small office/home office environment. Our upcoming SoHo Focus Report for the December issue of the Journal of Accountancy will cover many areas pertinent to this growing portion of our membership. If this select group of professionals is part of your prospect audience, your company should participate in this branding and awareness opportunity.

AICPA’s flagship publication, Journal of Accountancy, is readying one other niche advertising supplement just for you. In January we will be bringing you chock-full of information on CPA opportunities in financial advisory services.

Many of our new advertisers have been asking about the Harvey Ad-Q studies that we provide as a value-added benefit to our Journal advertisers. These are report cards on how well your ad campaign is working in the Journal of Accountancy. “We track how frequently your ad is read and how well it is remembered by our readers, says Tom Greve, AICPA National Sales Director. “We also track the buying influence of our readers and what they have done after seeing your creative messaging,” he added. All advertisers can access this data and request collective results over the term of their schedule. If you wish to have some of this data for your firm or company, please contact your National Account Manager.

Contact Tom Greve or your Journal of Accountancy account executive for more information.