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JofA NEWS: Special
Advertising Supplements Coming on SoHo and Financial Advisory Services
New staffers added in key roles.
flagship publication, Journal of Accountancy, is readying
two niche advertising supplements just for you. In December, back
by popular demand, we’re bringing a supplement focusing on
CPA’s impact on the Small Office/Home Office, while in January
with we are bringing you chock-full of information on CPA opportunities
in financial advisory services. More than 30 percent of CPAs are
offering — or soon planning to offer financial and retirement
planning services to their clients. Make sure your brand is top
Special supplements include space for a top exec
from each sponsor to participate in the Executive Roundtable discussions
on SoHo and financial services. Bonus distribution.
Direct Sales Team is pleased to announce the addition of Account
Executive Collene Ellenberger,
who will be covering both the Northeast and Midwest regions. She
is looking forward to meeting all of you in her territory and to
help you build your plan for the coming year. Many of you may already
know Collene from her tenure at Source Media (formerly Accountants
Media Group) and she brings a wealth of experience and ideas for
reaching CPAs through our media channels. She can be reached at
firstname.lastname@example.org or 201-938-3691.
The Journal of Accountancy is also proud
to welcome Joanne Fiore, the new Editor-in-Chief. “Joanne
will have a daunting task filling the shoes of Colleen Katz when
we move to Durham, North Carolina in February 2007,” said
Tom Greve, AICPA National Sales Director. “Please be certain
that we will continue to deliver the high quality of editorial content
you have been accustomed to over the years. We may even have a few
surprises for you in the next few months!” he added.
Advertising your message in the Journal of Accountancy
enables recognition of the brand supporting your sales team as they
make the necessary calls to your prospects.
“Our weekly e-publication, the CPA Insider™
celebrates its five year anniversary this month,” noted Greve.
“In a relatively short time, the CPA Insider™
has become the world’s most widely read weekly online publication
for CPAs and has grown to more than 175,000 weekly readers with
opt-out rates below one percent,” he said.
to recent issues of our most popular E-Newsletters.
Greve or your Journal of Accountancy account executive
for more information.