Research Center >> JoA

JofA NEWS: Kiplingers and JofA Join Forces on Estate Planning
Special advertising supplement to run in both pubs late 2006 — 1.2 million combined circulation.

The Kiplinger brand is well known in personal finance as the source of best-of-breed commentary and opinion for both high net worth individuals and their trusted financial advisors. As the Journal of Accountancy continues to reach out for new ideas to support member information needs, the AICPA Media team has developed a partnership with Kiplinger Personal Finance to help members develop a better understanding of the value of Estate Planning for their clients, their companies and themselves.

“Since January, AICPA e-newsletter readers have been reacting favorably to Kiplinger content featured in the CPA Wealth Management Insider and CPA Tax Insider,” said Insider™ Group Publisher, Hank Berkowitz. “We’re confident that we can build on this momentum as we roll out to the full AICPA membership later this year.

Kiplinger Personal Finance and the Journal of Accountancy

The joint program will combine editorial from both publications, in an exclusive or multi-sponsor driven format. Our sponsor/sponsors will receive a full year of extended value through the multiple marketing platforms offered by AICPA Media. "We plan to publish in December 2006 or January 2007," said AICPA National Sales Director, Tom Greve. "This will tie in nicely with the annual Personal Financial Planning Conference in early January."

The special report will publish in both Kiplinger Personal Finance and the Journal of Accountancy for a total circulation exceeding 1.2 million readers. Please contact your National Account Manager directly for more information.