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NEWS: Custom Publishing Touted As Best Practice
Event calendars, conferences judged as newest trend
Matching event calendars with conferences is the
latest trend as highlighted at the most recent Folio conference
in Chicago. And guess what? AICPA’s Journal of Accountancy
comes up way ahead of the milling crowd and passes with flying colors.
“I am writing today from the Folio Show in Chicago where Publishers,
Advertising Executives and Editors in Consumer and B-to-B publishing
gather to discuss trends and tips in publishing,” reports
Tom Greve, Associate Publisher and National Sales Director. “I
am pleased to let you know our media properties are ahead of much
of the industry.”
Custom Publishing Unit
“The Journal of Accountancy's custom
publishing unit is developing focused editorial that is the envy
of many of our peers,” reveals Greve. “Our digital media
platform has been sited as an example to aspire to by consultants
and media professionals. The integration of our conference schedule
with our editorial calendar is a concept recommended by all media
event planners at this conference.”
So what does all this mean to you? It means AICPA
Media is not only offering a variety of options for our clients,
but we are providing the most cutting edge media mix available.
With your efforts to educate our membership, you can count on AICPA
Media to be your partner.
Greve or your Journal of Accountancy account executive
for more information.