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JofA NEWS: Custom Publishing Touted As Best Practice
Event calendars, conferences judged as newest trend by peers.

Matching event calendars with conferences is the latest trend as highlighted at the most recent Folio conference in Chicago. And guess what? AICPA’s Journal of Accountancy comes up way ahead of the milling crowd and passes with flying colors. “I am writing today from the Folio Show in Chicago where Publishers, Advertising Executives and Editors in Consumer and B-to-B publishing gather to discuss trends and tips in publishing,” reports Tom Greve, Associate Publisher and National Sales Director. “I am pleased to let you know our media properties are ahead of much of the industry.”

Custom Publishing Unit

“The Journal of Accountancy's custom publishing unit is developing focused editorial that is the envy of many of our peers,” reveals Greve. “Our digital media platform has been sited as an example to aspire to by consultants and media professionals. The integration of our conference schedule with our editorial calendar is a concept recommended by all media event planners at this conference.”

So what does all this mean to you? It means AICPA Media is not only offering a variety of options for our clients, but we are providing the most cutting edge media mix available. With your efforts to educate our membership, you can count on AICPA Media to be your partner.

Contact Tom Greve or your Journal of Accountancy account executive for more information.