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Research Center >> E-Newsletters Kiplingers,
Robert Half to Sponsor Special Sections in AICPA E-Newsletters As Internet advertising continues to garner a greater share of B2B marketing budgets for branding, direct response and profitable lead generation, (see related stories in today’s issue), we’ve been working with our clients to create more premium real-estate in our E-publications and to carve out targeted niches of our audience. As many of you know, we’ll be launching AICPA Corporate Finance Insider™ and AICPA Wealth Management Insider™ in January for our members in industry and financial planning, respectively. Washington, DC-based Kiplingers Personal Finance Magazine has agreed to sponsor a new monthly section in the new AICPA Wealth Management Insider™, called “For Your Clients.” The new section, prepared by the editors of Kiplingers Personal Finance Magazine, Kiplingers Retirement Report and Kiplinger Tax Letter, will focus on retirement and estate planning issues for both CPAs and their clients. “For Your Clients” will also run regularly in our CPA Tax Insider™ and seasonally in the flagship CPA Insider™. CPAs are encouraged to share the Kiplingers articles with their clients. “We’re pleased to be associated with the AICPA in this dynamic interactive medium,” said Denise Elliott, Kiplingers VP of Sales & Marketing. “Our editors have a unique ability to address complex financial planning topics in a lively and concise fashion that will further the financial literacy dialogue between practitioners and their clients.” Meanwhile, Robert Half International (RHI), a leading accounting/finance staffing firm based in Menlo Park, CA has agreed to a six-month sponsorship of the AICPA’s CPA Career Insider™. The to-be-named monthly special section, focusing on professional development issues for CPAs, will draw upon RHI’s extensive research, white papers and compensation guidance specifically for accounting and financial professionals. High visibility advertisers back new Corporate Finance publication AICPA Corporate Finance Insider™ will launch on January 5, 2006 with an initial circulation exceeding 90,000. RIA, Paisley Consulting and the JobsintheMoney division of e-Financial News, have signed on as charter advertisers. AICPA Corporate Finance Insider™ will include a regular monthly column from Rick Telberg, the popular CPA Insider™ columnist and will focus specifically on operating strategies and career development opportunities for CPAs in business and industry. “Although more CPAs now work in industry than in public practice, this segment of our membership has been surprisingly underserved,” said Telberg. “We’re now able to bridge that gap and provide a unique dialogue with our many members serving as public and private company CFOs, controllers, treasurers and internal audit professionals.” Contact Hank Berkowitz for more information about sponsored editorial sections. |
