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Magazine Ad Pages Down Last Month, But Revenues Slightly Up
Eight of 12 major ad categories ahead of 2004 pace through August.
from Publishers Information Bureau statistics

Total magazine rate-card-reported advertising revenue for the month of August increased one percent compared to August of 2004, according to the New York-based Publishers Information Bureau (PIB). However, actual advertising pages were down 2.2 percent from August 2004. This marked the seventh straight month that PIB revenue has posted gains. Year-to-date, PIB revenue closed at $13,788,358,364, an increase of 8.5 percent from the same period last year, with ad pages totaling 145,823, a 1.9 percent gain.

August 2005 vs. 2004
Six of the 12 major advertising categories increased their PIB revenue and pages over last year, led by Media & Advertising. Technology broke out of its long slump, posting positive gains in both pages and revenues.

Source: PIB

Year to Date

Year-to-date, eight of the 12 major advertising categories generated increases in PIB revenue and pages as the Financial/Insurance/Real Estate category continued to lead the pack in 2005 with a 13.3 percent uptick in ad pages over the first eight months of 2004. Despite a strong showing in August, the Technology category continues to lag far behind its 2004 spending commitment to print magazines.

Source: PIB