Center >> Webcasts
NEWS: AICPA Fall Webcasts to Focus On
Live events will feature briefings on banking, statistics
and audit risk.
from AICPA Custom Media
CPA Marketing Insider
spoke recently with John
Hudson, CPA and moderator for most AICPA Webcasts. “We
have an exciting schedule of upcoming webcasts through the remainder
of 2005,” Hudson noted. “In October, November and December
we’ll have programs that focus on helping CPAs prepare for
end-of-year activities and helping smart marketers generate qualified
leads for 2006.”
AICPA Live Webcasts reach
senior decision makers at 300 to 1,000 firms per event. Sponsors
receive an average of 2 million marketing impressions prior to the
event. The sponsor’s logo is featured on-screen throughout
the two-hour Webcast, including the real time viewer poll and the
sponsor’s exclusive five-minute case study or product presentation.
In addition, AICPA Custom
Publishing has begun planning a series of one-hour audio Webcasts,
known as Infocasts. Commented John Hudson, “The great thing
about Infocasts is that they marry the interest of marketers to
gain access to corporate purchasers with the AICPA’s well-developed
channel into the CFO / Controller / internal audit community.”
Have a topic idea for
a Webcast or Infocast that you don’t see on the calendar?
Contact Hank Berkowitz
for details on how to develop custom topics for your future marketing
and conference plans.