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WEBCAST NEWS: AICPA Fall Webcasts to Focus On
Year-End Prep
Live events will feature briefings on banking, statistics and audit risk.
from AICPA Custom Media

CPA Marketing Insider spoke recently with John Hudson, CPA and moderator for most AICPA Webcasts. “We have an exciting schedule of upcoming webcasts through the remainder of 2005,” Hudson noted. “In October, November and December we’ll have programs that focus on helping CPAs prepare for end-of-year activities and helping smart marketers generate qualified leads for 2006.”

AICPA Live Webcasts reach senior decision makers at 300 to 1,000 firms per event. Sponsors receive an average of 2 million marketing impressions prior to the event. The sponsor’s logo is featured on-screen throughout the two-hour Webcast, including the real time viewer poll and the sponsor’s exclusive five-minute case study or product presentation.

In addition, AICPA Custom Publishing has begun planning a series of one-hour audio Webcasts, known as Infocasts. Commented John Hudson, “The great thing about Infocasts is that they marry the interest of marketers to gain access to corporate purchasers with the AICPA’s well-developed channel into the CFO / Controller / internal audit community.”

Have a topic idea for a Webcast or Infocast that you don’t see on the calendar? Contact Hank Berkowitz for details on how to develop custom topics for your future marketing and conference plans.