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JofA NEWS: Special Advertising Supplements Expanding
Coming Soon: SoHO and Financial Advisory Services.
from AICPA Custom Media Solutions

“Going vertical in a vertical marketplace is how more and more of our clients are tailoring their marketing platforms,” notes AICPA National Sales Director, Tom Greve. AICPA Custom Publishing projects, says Greve, are gaining a lot of traction with our advertising clients. Most advertisers consider the Journal of Accountancy a vertical publication. Custom Publishing projects, such as our recent advertising supplements on Technology, Payroll and Financial Services Opportunities for CPAs, enable our clients to direct a marketing message at a select portion of our membership using targeted editorial and proprietary research.

”For instance, our recent Payroll supplement gave sponsors Paychex, Accountants World, Creative Solutions, ADP and PayCycle an opportunity to target specific areas of interest for our readers, provide senior executive input in a Q&A platform and use the supplied reprints as marketing tools,” says Greve. All for the cost of one page of ad space! Recent reader response has shown high interest in the content and messaging. “This is targeted marketing in high gear!”

We anticipate similar interest in our December SoHo and January Financial Advisory Services supplements. Please contact your National Account Manager for more information and be on the lookout for the December Ad Alert covering the SoHo supplement.