|
|
Research Center >> E-Newsletters CPA
Insider Passes 170,000 Circulation Milestone At a time when many online publishers and e-marketers are struggling to adhere to CAN SPAM Act regulations and increasingly stringent e-mail filters, the AICPA’s CPA Insider™ e-newsletter – as well as our Tax Insider and Career Insider – continue to roll along setting new highs for circulation and delivery efficiency. For the month ended May 31st, the CPA Insider averaged 170,300 circulation – unsuccessful deliveries not counted – and a 97-percent delivery success rate. “We believe this makes CPA Insider more widely read than all other online publications for CPAs combined,” said Publisher, Hank Berkowitz, who has been at the helm of the Insider since its launch in 2001. “We have the built-in credibility of the AICPA name, combined with Telberg At/Large, the most widely read regular column about the accounting profession. We also have a pool of savvy advertising clients who’ve learned that CPAs respond best when you take the time to gain their trust via clear informational/educational creative as opposed to digital flash and tech tricks.” It may come as no surprise that our advertising programs are firing on all cylinders as Sage, Intuit Quickbooks, Microsoft and The Appraisal Institute have joined the list of CPA Insider sponsors. Industry wide, online advertising increased 26 percent in the first quarter of 2005 over a comparable period a year ago (see related story in today’s issue). Riding that momentum, AICPA e-newsletters posted a 77-percent gain in the first quarter of 2005 compared to the first quarter of 2004. You’ll also notice some cool new creative in coming issues. Check out Intuit’s “vertical button” in our June 13 issue (Reader note: link will be live after 3pm ET on 6/13). Our “gold package” of banners, text links and sponsored editorials seems to be the ideal way to optimize your campaign in the AICPA’s e-newsletters, according to National Advertising Director, Tom Greve. Budget permitting, Greve recommends running every other week for a period of at least three months to gain both branding and direct response traction with our audience. More and more clients, notes Greve, are synchronizing their online advertising programs with their print advertising and conference and trade show appearances. Comments? Contact Publisher, Hank Berkowitz. Need
ideas? |
