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Larry Hookey Joins AICPA Direct Sales Team from Business Finance Magazine
Will manage integrated advertising, sponsorship programs for AICPA magazines, e-newsletters, conferences and Webcasts.
From AICPA Custom Media Solutions

AICPA Direct Sales Team is pleased to announce that 18-year magazine sales veteran, Larry Hookey has joined the AICPA Direct sales team. Larry comes to us from Penton Media’s Business Finance Magazine, where he was Eastern Regional Sales Manager in charge of print and electronic media sales, including e-newsletter and Webcast sponsorships. Larry will assume the AICPA’s East Coast sales territory from Kurt Weber, who has assumed ownership of a 30-employee manufacturing business in his hometown of York, Pennsylvania. We wish Kurt best of luck in his new endeavor.

“The most remarkable aspect of the AICPA media franchise is the reach, influence and integrity exhibited across the print, e-media, and conference platforms,” said Hookey. “That reach is unmatched by any other media company serving CPAs, CFOs and financial executives.”

A Princeton, New Jersey resident, Larry has an extensive background in cross-media, consultative selling in the finance and technology space. Prior to Business Finance Magazine, he served as national or regional account manager for Red Herring Magazine, CMP Media and Hearst Business Media.

“Our ability to craft the most cost-effective integrated media programs that deliver a positive ROI for clients sets the standard not only in the financial market, but for the entire B2B media industry as well,” said Hookey.