Center >> E-Newsletters
Hit Accelerator to Open 2005
Microsoft sponsorship, new circulation highs and
latest reader study results.
From AICPA Custom Publishing
Our E-newsletter group, led by the flagship CPA
Insider™ (165,000 weekly circ) came out of the gate strong
this year with a number of important announcements. Microsoft Corporation
has agreed to sponsor a monthly small business accounting section
in the CPA Insider beginning in May. The section will feature white
papers, research and product new geared to CPAs and their clients
in the SMB space. Microsoft joins SAP, Lockhart
Industries and Surgent & Associates, as sponsors of recurring
editorial special sections in the AICPA’s Insider family of
Launched in 2001, the CPA Insider is the world’s
most widely read regular electronic publication for CPAs and once
again will feature weekly or bi-weekly columns from Rick Telberg,
John Bowen, John Moreland, George White, Lesli Laffie and other
top thought leaders of the accounting, tax and finance professions.
In other news,
a year-end awareness push to AICPA members has boosted the circulation
of all three advertising supported digital publications to record
highs. The weekly Insider is currently reaching an average of 165,000
active CPAs each week, the Tax Insider over 52,000 with each bi-weekly
edition and the monthly Career Insider over 75,000. The circulation
totals include only successful deliveries, according to Publisher,
Hank Berkowitz. The numbers do not reflect copies sent to outdated
e-mail addresses and to “soft bounce-backs” such as readers whose
networks are temporarily down or who have implemented temporary
“out of office” replies.
Readership Study Highlights
Preliminary results are in from the December study
of CPA Insider readers conducted by Bay Street Research Group, LLC.
From a random study of nearly 3,000 readers, we learned that CPA
Insider™ reaches top management in both industry and public
practice. For instance, nearly four in five survey respondents (79%)
classified themselves as CEO, Managing Partner, Owner, Sr. Exec,
Audit/Tax Manager or Sole Practitioner.
Here are some other highlights:
- Nearly 75% of all respondents participate in
key purchasing or strategy decisions for their companies or firms.
- The average
respondent reads 3.3 out of every 4 issues of CPA Insider™ and
spends an average of 20.5 minutes reading a typical issue.
- 61% of respondents said they forward or discuss
the advertising with colleagues.
- Advertisements in CPA Insider™ induce
readers to take action:
>> 37% visited an advertiser’s Web site after
seeing its ad in the CPA Insider™
>> 61% discussed an ad with a colleague
>> 20% requested more company information or recommended
>> 12% purchased the advertised products or services
- 55% of respondents say CPA Insider™ helps
them find suppliers, vendors, products, resources or new ideas.
if you’d like to receive a copy of the full CPA Insider Readership
Study later this month.