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Lockhart Industries and Surgent & Associates to Sponsor Recurring Editorial Sections in AICPA E-Newsletters
Focus on professional image and late-breaking tax prep news for CPAs.
from AICPA Custom Publishing

Dec 2004

Lockhart Industries, the Dallas-based manufacturer of identity and presentation materials for professional firms, has agreed to exclusively sponsor the “Practice Development Adviser” section in the AICPA’s CPA Insider and CPA Tax Insider e-newsletters. The first installment of Practice Development Adviser, which debuted in the December 6 CPA Insider, focused on marketing intangibles and providing a consistent prospect experience.

Meanwhile, Surgent Associates, the Devon, Pennsylvania-based provider of professional training and development courses will be publishing and sponsoring a bi-weekly article series for time-pressed tax practitioners.

The series, according to Surgent Marketing Director, Janet Benjamin, will run from January through March 2005. It will cover VERY late-breaking news for tax practitioners as they are going through busy season.

Lockhart and Surgent join SAP, the global enterprise resource planning solutions provider, as special editorial section sponsors. Since September, SAP has been the exclusive sponsor of the CPA Insider’s monthly “CPA Technology Corner” written primarily by Steve Ernst, CPA and Randy Johnston, CPA.

Contact Hank Berkowitz for more information about sponsored editorial sections.