Research Center >> E-Newsletters

Nov 1, 2004

E-Newsletter Advertising Up 61-Percent in October
Sprint, ADP, Intuit Master Builder, Hyland Software, Hostway/Registry Pro and Business Software Alliance join as AICPA digital advertising clients.
from AICPA Custom Publishing

The AICPA’s Insider E-Newsletter group posted a 61-percent spike in net advertising revenue for October 2004 vs. October 2003. Most clients are running our “gold package” – a regular combination of banners, text links and sponsored editorial, notes National Account Manager, Kurt Weber, who works closely with SAP, Advanced Settlements, Tax Analysts, Tax Talk Today and AccountStreet among other regular digital media clients.

The AICPA’s Insider newsletter group includes the flagship CPA Insider (165,000 weekly circ.), the CPA Tax Insider (50,000 bi-weekly) and the monthly CPA Career Insider (72,000 circ).

”It’s clear from our sales force that digital advertising has evolved from curiosity, to experiment, to core part of the B2B marketing mix,” said AICPA Sales Director, Tom Greve. “We’re seeing equal adoption by our Fortune 100 clients and our niche CPA vendors, both for branding building and direct response.”

Clients find that digital advertising is highly measurable, easy to plan, execute and assess, according to Greve. “We’re finding the digital newsletters a valuable addition to our magazines, conferences, Webcasts and professional training offerings.”