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Month of Magazine Advertising Growth in September October 29, 2004, New York, NY -- Total magazine rate-card-reported advertising revenue for the month of September 2004 closed at $2,286,636,158, an increase of +17.1% compared to September 2003, according to Publishers Information Bureau (PIB). Ad pages totaled 25,165.36, up +8.5% from last year. Year-to-date, rate-card-reported revenue closed at $14,908,324,440, an increase of +9.7%, with ad pages totaling 164,277.46, registering a +2.2% gain. Year-to-date, the strongest performers have been Financial, Insurance & Real Estate; Media & Advertising; Public Transportation, Hotels & Resorts; and Retail. Ellen Oppenheim, EVP and Chief Marketing Officer, Magazine Publishers of America, said "Magazine advertising hit a high for the year in September, illustrating that advertisers continue to recognize magazines as a unique medium that engages consumers in an age of interruption." The study also found that Internet-influenced offline spending is now growing faster than direct online spending. Internet-influenced offline sales grew 31% last year and direct online sales grew 14%, while total U.S. retail spending grew only 5% during the comparable period. "The data confirm that the Internet's role as a consumer product information utility is much larger than its role as a direct selling medium," Miller explained. January - September 2004 vs. 2003
Source: Publishers Information Bureau Nine of the 12 major advertising categories recorded both PIB revenue and page increases for September compared to last year, with five categories posting double-digit gains: Retail; Home Furnishings & Supplies; Food & Food Products; Financial, Insurance & Real Estate; and Public Transportation, Hotels and Resorts. Financial, Insurance & Real Estate has recorded its seventh consecutive month of increases in September. September 2004
Source: Publishers Information Bureau You can find out more here. |
