|
|
Research
Center >> E-Newsletters
Robust
Growth Continues for Web and All U.S.
Advertising Market
Ad
spending rose 9.1-percent for first half 2004. Internet showed most
vigorous year-over-year growth
from TNS Media Intelligence/CMR
NEW YORK, August 23, 2004 - Total advertising expenditures
for the first half of 2004 increased 9.1 percent to $67.6 billion
compared to the same time period in 2003, according to data released
today by TNS Media Intelligence/CMR, the leading provider of strategic
advertising and marketing information.
"The first half results are a continuation
of the strong growth we've seen occurring in the industry since
the latter half of 2002," said Steven Fredericks, president
and CEO of TNS Media Intelligence/CMR. "Overall ad spending
is on track to realize a 9-10 percent increase for the year, especially
as the Olympics and the Presidential election help drive third quarter
results."
Ad Spending by Media
Almost all of the media measured by TNSMI/CMR experienced growth
throughout the first half of 2004, with the Internet, Cable TV,
National Syndication, National Newspapers, and Local Magazines showing
double digit year-over-year gains. In the first and second quarters
of 2004, spending increased 9.8 percent and 8.4 percent respectively.
In response to increased advertiser interest, the
Internet exhibited the most vigorous year-over-year growth,
up 25.9 percent to $3.6 billion in ad spending. Cable TV
totaled the second highest year-over-year growth with an 18.2 percent
increase to $6.8 billion. The first-half gains for Internet advertising
follow its strong performance for the full year 2003 when the sector
racked up $6.5 billion in revenue (up 15.7-percent) from 2002.
Other media showing strong year-over-year growth
include National Syndication, up 17.5 percent to $1.9 billion, National
Newspapers up 10.8 percent to $1.6 billion, and Local Magazines
up 10.2 percent to $170 million.
Local Newspapers led in dollar spending for the
first half of 2004, posting $11.9 billion, an increase of 7.5 percent
versus first half 2003. Spending in the automotive (domestic and
non-domestic), local home furnishings and appliances, and telecommunications
services ad categories helped fueled this growth.
Ad Spending
by Media: First Half 2004 vs. First Half 20031
| MEDIA |
Jan
- June 2003
($Mil) |
Jan
- June 2004
($Mil) |
%
CHANGE |
| INTERNET
|
$2,936.6 |
$3,696.6 |
+25.9% |
| CABLE TV
4 |
$5,823.4 |
$6,881.5 |
+18.2% |
| SYNDICATION
TV (National) |
$1,637.6 |
$1,924.9 |
+17.5% |
| NATIONAL
NEWSPAPERS |
$1,527.5 |
$1,692.6 |
+10.8% |
| LOCAL MAGAZINES |
$154.5 |
$170.2 |
+10.2% |
| NETWORK
TV |
$10,351.2 |
$11,214.1 |
+8.3% |
| SPOT TV
3 |
$7,242.1 |
$7,819.5 |
+8.0% |
| CONSUMER
MAGAZINES 2 |
$9,058.7 |
$9,773.4 |
+7.9% |
| NEWSPAPERS
(Local) |
$11,112.0 |
$11,945.7 |
+7.5% |
HISPANIC
MEDIA 7 |
$1,724.2 |
$1,791.4 |
+3.9% |
| LOCAL
RADIO 5 |
$3,451.7 |
$3,572.6 |
+3.5% |
| OUTDOOR
6 |
$1,353.5 |
$1,402.1 |
+3.6% |
| B-TO-B
MAGAZINES |
$2,543.7 |
$2,581.3 |
+1.5% |
| NATIONAL
SPOT RADIO 6 |
$1,218.0 |
$1,214.3 |
-0.3% |
| Other |
$1,864.3 |
$1,948.2 |
+4.5% |
| GRAND
TOTAL 9 |
$61,999.2 |
$67,628.2 |
9.1% |
Source: TNS
Media Intelligence/CMR
1. Figures are based on the TNS Media Intelligence/CMR Stradegy2
multimedia ad expenditure database across all TNSMI/CMR measured
media, including: Network TV, Spot TV, Cable TV, Syndication, Hispanic
Network TV, Consumer Magazines, Sunday Magazines, Local Magazines
(31 publications), Hispanic Magazines, Newspapers (local and national),
Hispanic Newspapers, Network Radio, Spot Radio, Local Radio, Internet
and Outdoor. Figures do not contain public service announcement
(PSA) data.
2. Consumer Magazine data reflects the June 2004 PIB restatement
3. Spot TV figures do not include Hispanic Spot TV data
4. Cable TV figures based on 43 networks.
5. Local Radio includes expenditures for 35 markets in the U.S provided
by Miller Kaplan.
6. National Spot Radio and Outdoor data are estimated.
7. Hispanic Media includes expenditures from Hispanic TV (Univision,
Telemundo, Telefutura and Galavision), Hispanic Spot TV, Hispanic
Magazines and Newspapers.
8. FSI data represents distribution costs only.
9. The sum of the individual media may differ from the grand total
due to rounding.
|
