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Research Center >> April 2006

Hank Berkowitz Publisher
April 2006

Trade Associations Well Positioned in Today’s B2B Media Landscape
Many are market leaders with integrated channels and passionate readers.

 

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ADVERTISER RESOURCES

JofA NEWS: Custom Publishing Touted As Best Practice
Event calendars, conferences judged as newest trend by peers.

AICPA CONFERENCE NEWS: Spotlight on Tax Strategies for High-Income Individuals, Employee Benefits and Divorce
Bear Stearns, Financial Navigator International, Wachovia, showcase sponsor roster.

E-NEWS: Technology Advertising on the Rebound
Online advertising and lead generation at the helm.

WEBCAST NEWS: Early Summer Conjures Up Financial Fraud From the Fraudster’s Perspective, Corporate Execs, Financial Controllers
Target CEOs, CFOs, and other influential key staff at our exclusive live Webcasts.

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MARKET RESEARCH CORNER
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Ad Pages, Revenue Up for Most Business Publications Categories
Financial service and technology continues surge in 2006.

E-Marketing Tips From the Front Lines
Toughest part of B2B marketers’ job: matching Web site to complex sales cycle, driving traffic, updating content.

B2B Media Deals Continue Hot Pace
Exhibits and database information sectors most active.

How Big Is Your Booth?
Find out how size, presentation, mood lighting and soft touches can attract loads of attendees to your exhibit booth.