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Research Center >> August 2008

Hank Berkowitz Publisher
August 2008

What B2B Marketers Can Learn From the Olympics
Old and new media working together. Plus, our latest reader survey results.

 

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CONFERENCE NEWS: Fall Focuses on Healthcare, International Financial Execs
Reach hundreds of top CPA decision-makers from AICPA’s niche industry events.

E-NEWS: CPA Insider™ Newsletters Delivering Bonus Audience
AICPA’s sponsored e-newsletters exceeding rate base. No additional charge to advertisers. Also see CPA Insider™ Video Snacks. Now accepting sponsorship.

TTA NEWS: Reach More Than 25,000 Key Tax Practitioners
Zero in on top decision-makers with economical advertising rates in the newly redesigned and colorized version.

>>> See Our CPA Market Research Corner Below
 

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MARKET RESEARCH CORNER
MORE WAYS TO REACH CPAs

E-Marketing Tips From the Front Lines
Spell it out for the C-Suite. Improve your FAQs. The real story on open rates.

First Half Magazine Pages and Ad Revenue Down
Automotive, technology and home furnishings hardest hit.

Ad Spending on Web Videos to Reach $33 Billion
by 2012

Experts predict spending to grow nearly 60 percent in 2008 alone.

B-to-B Media Spend to Reach $33B by 2012
Nearly six percent annual growth rate projected.