Research Center >> August 2007

Hank Berkowitz Publisher August 2007 What We’ve Learned in 2007 Customers call the shots. August is the new September. You preach to an ‘ecosystem of influence’ and must hit prospects at the right stage of the ‘buying journey.’
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JofA NEWS: Journal and Business Week Team Up on Small Business Special Supplement Sponsors: Share your message with 1.2 million small business owners and the CPAs who advise them Deadline August 27. CONFERENCE NEWS: Credit Union and Auto Dealership Events Come Fully Loaded AutoStar, Dealer Intelligence, Reynolds and Reynolds, Southwest Corporate FCU highlight sponsor roster. E-NEWS: Newsletter Sponsorship Opportunity Payroll & HR Solutions three-part series starts in September. WEBCAST NEWS: Fall Fairs Well With Outsourcing, Managing Relationships and Customer Value Zero in on your target audience at AICPA’s exclusive live Web events. >>> See Our CPA Market Research Corner Below	FREE Media Kit CPA Insider recent issues Corp. Finance recent issues Wealth Management recent issues Tax Insider recent issues Career Insider recent issues Corp Taxation Insider recent issues Testimonials Find rep in your area Need Surveys, Market Research?
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Magazine PIB Advertising Revenue Up 6.1 Percent First Half 2007, But Pages Flat Eight of 12 key categories post gains; tech and financial services still lag. E-Marketing Tips From the Front Lines Use restraint on your Web site and focus on time spent versus page views. Microsites bolster trade shows. Product development via e-newsletters. Trade Shows + E-Newsletters Equal ROI Latest research finds more marketing execs rely on both face-to-face events and digital to grow business.	Journal of Accountancy The Tax Adviser AICPA Conferences AICPA Live Webcasts AICPA Custom Media AICPA Direct List Sales