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JofA Audience Profile

Nearly four out of five CPAs nationwide are AICPA members and JofA subscribers — that’s more subscribers (*360,000+) and more readers (**more than a half million) than all other accounting magazines combined!

Journal of Accountancy subscribers are affluent (average net worth is $1 million+), educated (100% have a college degree), and in their prime (more than 90% are over the age of 35; median age is 53), making them excellent prospects for your products and services.


Access to Potential Buyers:

  • More than half of JofA subscribers (50.8%) have recommended one or more financial products or services to clients in the last 12 months;
  • On average, subscribers estimated their organizations have 708.2 clients.
  • On average, subscribers estimated their organizations’ approximate gross annual sales or revenues in the entire organization at $721.3 million.

Get additional JofA Reader Insight Now!

* BPA Audit Statement, June 2009
**Journal of Accountancy Reader Profile Study, MRI Solutions, 2009

 


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