Audience Profile

Audience Reach and Impact

CPA Insider™ reaches top management in both industry and public practice:

President, CEO, CFO Partner/Shareholder/Owner VP/Financial Management Mid-Management Audit/Tax Solo Practitioner	3% 16% 29% 15% 5%
	68% of total audience

79% of readers participate in purchasing or strategy decisions for their firms:

• 98% of readers find our information on Compliance useful
• 94% of readers find our information on Software/Hardware/Technology useful
• 91% of readers find our information on Estate Planning and Financial Planning useful
• 81% of readers find our information on Treasury/Cash Management useful

Source: Harvey Research, Inc. 2002

CPA Insider™ readers respond to advertising

• 43% of readers visit at least one advertiser’s Web site monthly
• 40% discussed a CPA Insider ad with a colleague
• 17% of readers requested more information from an advertiser or recommended the purchase
• 7% purchased the advertised products or services

Tax Insider™ Readers Are Key Purchase Decision-Makers:

Financial Accounting Mgmt. Partner/Shareholder/Owner CFO/Financial Officer Solo Practitioner President, CEO, COO	18.9% 14.6% 12.0% 6.2% 2.6%
	54.3% of total audience

CPA Career Insider Readers Are Key Decision-Makers

Sources: 2003 surveys by Journal of Accountancy, AICPA Custom Publishing and CPA Career Insider