Audience Profile

Target top-level decision-makers in a wide range of positions and companies.

CPA Insider™ readers respond to advertising

• 43% of readers visit at least one advertiser’s Web site monthly
• 40% discussed a CPA Insider ad with a colleague
• 17% of readers requested more information from an advertiser or recommended the purchase
• 7% purchased the advertised products or services

79% of readers participate in purchasing or strategy decisions for their firms:

• 98% of readers find our information on Compliance useful
• 94% of readers find our information on Software/Hardware/Technology useful
• 91% of readers find our information on Estate Planning and Financial Planning useful
• 81% of readers find our information on Treasury/Cash Management useful

(Source: Harvey Research, Inc. 2002)