Driving the buying decisions of your customers
More than a half million top-level CPAs have strong influence in today’s business world. To find out just how strong, the Journal of Accountancy asked more than 300 small-business owners how they perceive and utilize CPAs. The study, CPAs: Powerful Influencers, conducted by Applied Research Consulting, revealed 97 percent of small-business owners rely on the expertise of CPAs. The study exposed CPAs as the as the most-trusted professionals — driving their clients’ buying decisions.
download CPAs: Powerful Influencers, a report
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